How to Motivate Homebuyers with Incentives

by R. D. DE CARLE CRS GRI 12/17/2017

As a home seller, it is important to note that you're not alone in the real estate market. In fact, dozens of other nearby home sellers likely are doing everything they can to promote their residences to prospective homebuyers. This means that you may need to think outside the box to generate interest in your home. Fortunately, every homebuyer is looking for a bargain, and home sellers who offer incentives may be able to sweeten the deal if a homebuyer is interested in purchasing a residence. Incentives are readily available that you can offer to homebuyers, and some of the top incentives to consider include: 1. Covering the Closing Costs. Closing costs can add up quickly for homebuyers and may be a deterrent for a buyer to purchase a particular residence. However, you can eliminate this deterrent if you agree to cover even a portion of a homebuyer's closing costs. Agreeing to cover a homebuyer's closing costs up to a predetermined amount may help you seal the deal with a prospective buyer. And ultimately, this incentive could make it easier for you to reap the benefits of a quick sale. 2. Allocate a Set Amount for Home Upgrades. After a homebuyer conducts a property inspection, he or she may ask for upgrades to a residence's furnace, windows or other areas. These issues may be deal-breakers, unless you allocate a set amount to account for potential home upgrades. Completing these upgrades on your own may prove to be both time-consuming and costly. On the other hand, setting aside a set amount for upgrades and agreeing to deduct this amount from the total cost of your home could serve as a distinct incentive for homebuyers. Ultimately, you'll want to do as much as possible to ensure that a homebuyer remains interested in your home after an inspection is completed. And by determining a particular amount to deduct from your home's price and sticking to it following an inspection, you'll be better equipped to satisfy a homebuyer's home improvement demands. 3. Including the Appliances. You may have had your heart set on bringing your washer, dryer and refrigerator to your new home. Conversely, a homebuyer might want to avoid the hassle of installing new appliances if he or she buys your current residence. So what can you do? Including the appliances with your home may allow you to close the deal with a homebuyer. Remember, home appliances can be replaced, and you may be able to find new appliances that suit your future residence perfectly. And if a homebuyer wants the appliances in your home included in a deal, it may be worthwhile to offer this incentive to finalize an agreement. Selling a home can be tricky, and getting support from a real estate agent who understands the local market is essential. This real estate professional may help you brainstorm unique incentives that you can offer to homebuyers and speed up the home selling process. Consider the value of offering incentives to homebuyers, and you could boost your chances of a fast home sale.
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R. D. DE CARLE CRS GRI

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